Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used.
There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
These colors have both the sides Positive & Negative..
RED- Physical
Positive Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Negative Defiance, aggression, visual impact, strain.
Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.
BLUE- Intellectual.
Positive Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world's favourite colour. However, it can be perceived as cold, unemotional and unfriendly.
GREEN- Balance
Positive Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative Boredom, stagnation, blandness, enervation.
Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.
In Hinduism, colours play a very important role and have deep significance, transcending purely decorative values. Hindu artists use colours on the deities and their dresses signifying their qualities. Proper use of colours creates an environment, which should keep a person cheerful. Some of the main colours used in religious ceremonies are red, yellow (turmeric), green from leaves, white from wheat flour. etc.
RED indicates both sensuality and purity. In Hindu religion, red is of utmost significance and the colours most frequently used for auspicious occasions like marriages, birth of a child, festivals, etc. A red mark is put on the forehead during ceremonies and important occasions.
The Creator has given the maximum of BLUE to nature (i.e.) the sky, the oceans, the rivers and the lakes. The deity who has the qualities of bravery, manliness, determination, the ability to deal with difficult situations, of stable mind and depth of character is represented as blue coloured. Lord Rama and Krishna spent their life protecting humanity and destroying evil, hence they are coloured blue.
YELLOW is the colours of knowledge and learning. It symbolizes happiness, peace, meditation, competence and mental development. It is the colours of spring and activates the mind. Lord Vishnu’s dress is yellow symbolizing his representation of knowledge. Lord Krishna and Ganesha also wear yellow dresses. Yellow clothes are worn and yellow food is eaten at spring festivals. Single girls wear yellow to attract a mate and keep evil spirits away.
GREEN is a festive colour. In Maharastra, it represents life and happiness. Symbolizing peace and happiness, green stabilizes the mind; the colour is cool to the yes and represents Nature.
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