Be a rebel - the line from the ‘Rang De Basanti’ song does not seem to resonate with today's youth in the country. They are now all for caring for their family, according to a new study conducted by youth channel MTV India.
A key finding of 'The Curious Minds' study is that the age of rebel cool is long gone. Now the new cool is caring.
Conducted on over 11,000 young people, aged 13 to 25, across more than 40 cities in the Sec A and B (primarily upper class segment), and launched at the recently held MTV Youth Marketing Forum, the study indicates that taking care of their family and having a lot of friends is one of youth's top priorities.
Contrary to popular belief that the virtual world is becoming more important to the youth, the study indicates that they still value real relationships more, said a statement.
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